Mugler Spring Summer 2022 Film
Mugler Spring Summer 2022 by Casey Cadwallader
He’s already thinking about his next video. “At a show you have, say, 500 people, but these videos…10 million people see them.” Social media has become key for fashion conversations, and with this format Mugler has leveled show-going editors and at-home spectators. “There’s this entertainment value and joy-giving to people that I don’t want to give up on. I feel a commitment to that now, so to bring it back to a closed room and keep people out is not an option for me.” Casey Cadwalleder for Vogue Runway
In fact, since the beginning of the Covid-19 pandemic and we have been faced with the need for fashion films to present the collections, we have been able to closely follow the evolution of brands and their highlights, such as the case of Mugler, by designer Casey Cadwallader , who reveals in an interview his animation in the midst of this conversation between fashion and social networks, in order to bring people closer to the brand and its collections.
The “film” features iconic figures from the worlds of fashion, music, and film, such as Amber Valetta, Shalom Harlow, Megan Tree Stalion, Bella Hadid, Lourdes leon, Dominique Jackson, and Adut Akech. In addition, a track that surprised the Brazilian public with an excerpt from the song “Na pepeka sem camisinha” by Dj Gabriel do Borel in collaboration with Mc Lucy, in the sequence in which the looks gained color.
A show that turned into a performance with a wealth of transitions and scenes that make clear the irreverent vision adopted by Casey, especially since his debut at the brand, in 2018, in which elements of Thierry Mugler himself, serve as a way of honoring the founder of the French brand, who passed away in January of this year.
The mix of elements is clear, when we see the iconic dresses with a sculpted drop-shaped upper, from the Haute Couture Spring Summer 1998 collection, with the Shapewear pieces by Cadwallader, in which he brings the tailoring in order to segment it. and value the different types of bodies of the models with well-defined silhouettes and nudity with very daring cuts to a certain extent, all within the signature that Casey has been building within the brand.
